Hardback
Add to list Added to list Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth
Alvaro Cuervo-Cazurra (Northeastern University, Boston),William Newburry (Florida International University),Seung Ho Park
This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range…
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