Hardback
Add to list Added to list Digital Sport Marketing: Concepts, Cases and Conversations
Alan Seymour ('Teach' Consultancy, UK),Paul Blakey (University of Worcester, UK)
Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles…
Available to order, ships in approx 2 weeksAvailable to order
