Hardback
Add to list Added to list More Than a Showroom: Strategies for Winning Back Online Shoppers
Daniel G. Bachrach,Jessica Ogilvie,Adam Rapp,Joe Calamusa IV,Sasha Grishin
Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer…
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