Paperback
Add to list Added to list An Integrative Guide to Consumer Neuroscience
Sven Braeutigam (MEG Physicist and Senior Researcher, MEG Physicist and Senior Researcher, Department of Psychiatry and Oxford Centre for Human Brain Activity),Peter Kenning (Chair of Marketing, Chair of Marketing, Faculty of Business Administration and Economics, Heinrich- Heine-University, Dusseldorf)
An Integrative Guide to Consumer Neuroscience provides a comprehensive guide to a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research.
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