Cahill presents strategies on marketing a firm to employees to improve their effectiveness in dealing with customers. He discusses the concept of internal marketing, vision messages, hiring and training, organization…

The big boys just hire an advertising agency, but small companies and individuals running their own business must often fumble around for months or years wasting scarce money figuring out…

Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends–legislative, economic, organizational, clinical, and operational–from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant…

Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines the potential roles of organizations, consumers, and governments and…

This scarce antiquarian book is a selection from Kessinger Publishing’s Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because…

As managed care continues to increase in the United States, hospital and system executives consider mergers and acquisitions more frequently for both aggressive and defensive reasons. This title helps you…

Economic models are used to show the extent of the difficulties involved in monitoring and enforcing pollution control laws on a continual basis. This title makes several recommendations for policy…