Cahill presents strategies on marketing a firm to employees to improve their effectiveness in dealing with customers. He discusses the concept of internal marketing, vision messages, hiring and training, organization…

A to-the-point textbook for undergraduates on the daily decisions involved in sales and sales management, illustrating how to plan, organize, staff, operate, and evaluate a sales force. Chapters on sales…

Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends–legislative, economic, organizational, clinical, and operational–from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant…

Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines the potential roles of organizations, consumers, and governments and…

This scarce antiquarian book is a selection from Kessinger Publishing’s Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because…

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

This work is in the "public…

This book presents Eggleston’s early Memphis imagery, his testing of colour and compositional strategies, and the development towards the ‘poetic snapshot’.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the…