Paperback
Add to list Added to list Managing Services
Alan Nankervis (Curtin University of Technology, Perth),Yuki Miyamoto (Curtin University of Technology, Perth),Ruth Taylor (Curtin University of Technology, Perth),John Milton-Smith (Curtin University of Technology, Perth)
This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection…
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