In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical…

Explores the relationship between Kaili’s branding, built environment, and everyday life: how China’s post-Mao built environment hinders and hides everyday music-making; how residents downplay the existence of ethnic music in…

Asserts that brand equity is built not just through advertising and public relations, but also through the human exchange of customer service. Customer relations experts Janelle Barlow and Paul Stewart…

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Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share…

Branding is one of the most important aspects of marketing for any enterprise. In this guide, the author shows how an eye for detail and design can haelp to re-energise…

Panama-the fairest sight ever to greet the eyes of plundering pirate-lay waiting for Captain Morgan and his men. Louis d'Or, famous pirate of the Spanish Main, encounters in sea battle…

When a little girl gets a plush stingray for her birthday, it makes friends with some of her other toys as they all try to navigate in the world of…