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Add to list Added to list Guide to Fashion Entrepreneurship: The Plan, the Product, the Process
Melissa G. Carr (Dominican University, USA),Lisa Hopkins Newell (Columbia College Chicago and Dominican University, USA)
Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the…
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