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      Cover image for Loveworks: How the World's Top Marketers Make Emotional Connections to Win in the Marketplace
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      Loveworks: How the World’s Top Marketers Make Emotional Connections to Win in the Marketplace

      Brian Sheehan

      In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious…

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