Chronicles of Indian Style
Jagadeesh Pillai
Chronicles of Indian Style
Jagadeesh Pillai
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This book is intended to serve as an introduction to the Indian fashion industry for readers who are new to the subject. It explores the evolution of Indian fashion from its traditional roots to the modern-day trends. The book covers various topics, including the development of different styles and trends, the emergence of popular fashion designers, and the impact of Bollywood on Indian fashion. It also examines the economics of the Indian fashion industry and explores how technological and societal changes have shaped its evolution.
The book draws on research from a variety of sources, including interviews with key figures in the Indian fashion industry, archival materials, and cultural analysis. I have also conducted extensive field research in India, including attending fashion shows, interviewing fashion designers, and visiting locations associated with the production of Indian fashion. Through this research, I hope to provide readers with a comprehensive understanding of the Indian fashion industry and its various components.
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