In consumer time psychology part, consumer behavioral research topic is general businessmen whom have interest to investigate. They aims may expect to find whether how and why the consumers select to buy the product or research whether which factots can influence consumers' choices to change their consumption attitudes or desires to select to buy the product or consume the service. In this part, however, I aim to research whether time factor can influence the consumer individual consumption desire to be changed either to choose to buy this product or consume this service or choose to buy another product or consume another service to replace the consumer whose original preference choice. If time factor can influence any one consumer individual consumption choice to be changed easily. Wheher it will bring advantages or disadvantages to the consumer or seller or service provider. IS time factor a preference or main factor to influence consumers to change consumption desires more easily? Why and how time factor can influence consumer behavioral change suddenly? In what situations, consumers will be influenced to change purchase choice or service consumption choice more easily?