This book concerns my recommendation how entrepreneur chooses to achieve whose marketing or/and economy or / and human resource strategy to achieve to raise organizational more efficiency and effectiveness. I shall indiate why some UK and US some large business organizations whose weakness and strengths to cause whose organizations inefficient and I shall give recommendation how they can change their marketing or/and economy or/and human resource ( organizational behavior) strategy to achieve more efficiency or effectiveness.

I shall apply behavioral economy theory: choice to explain why UK and US some entrepreneur can apply choice concept to solve clients’ shopping choice to choose to buy their products or consume their service. Cases include: hospital, supermarket, television, mobile phone etc. different products or services. Readers can make judgment how and why the entrepreneur can attract consumers to choose to consume their services or products. In organizational behavioral part, managers can apply choice concept to predict how and why their employees choose to do the kind of behaviors in any organizations. Organizations include: school, bank, baseball team, financial etc. different organizations. Readers can make judgement to feel how and why the organization employee chooses to do the kind of behavior in the organization.