This book concerns to explain how and why private car and housing and publish markets which have different second hand car, house and book consumer behaviors. In private car market, car buyers can choose to buy any kinds of new or second hand cars from e-merchant car website stores or car shops easily. So, comparison any kinds of second hand cars prices or new cars prices or model and functions and designs is very easily from websites channel. Why technology, such as e-car merchant website store influences car buyers choice ? In publish market, for example, publishers have ebooks or second hand paper books, even library lending service to let readers choose either visiting book shops to buy paper books or paying visa to read ebooks from online channel or visiting libraries to borrow books to read. Online and offline book shop competition is serious. Book readers have these both channel to choose to buy either electronic book or paper book to study. How can traditional offlince book shop achieve strategy to compete online book shop ? What are online book shop weaknesses or strengths? What are traditional offline book shop weaknesses or strengths? What is future book publishing development trend? These questions will have suggestions to be given to book publishers to let them to learn more marketing strategies.