If you want to get into the mind of a serial entrepreneur, this book is for you. The author takes you on a wild ass ride spanning more than 30 years of his career in the creative world of advertising, marketing, and branded entertainment. At times the situations are so surreal you wouldn't think they could happen... but they did. You'll be transported into stories told with such incredible detail that you'll feel you were there with him during some of his bigger pitches, multimillion-dollar negotiations, client wins, and even a few bitter losses. You will share the author's emotional ride that almost cost him his life from the stress of the demands of continually pursuing unimaginable strategies and outstanding creativity for his iconic clients and celebrities. "I am defined by my work, we are one, and the same." Greg M. Bennett 2024