Mathematics, physics and science are seen, too thickly, as abstruse, complicated and suitable only for insiders. In reality, this is not the case, and this is due, primarily, to a miscommunication of content that tends more toward formalism than arousing interest. How then to arouse this interest in what is pervasive in today's world and constantly surrounding us? This handbook brings some examples on how to engage the audience, making science and what is related to it interesting and enticing.