Behind Collections: Graphic Design for Fashion

Viction Workshop

Behind Collections: Graphic Design for Fashion
Format
Hardback
Publisher
Victionary
Country
Hong Kong
Published
31 December 2017
Pages
256
ISBN
9789881222749

Behind Collections: Graphic Design for Fashion

Viction Workshop

Lookbooks, show invitations, packaging and gift cards are important tools for communicating a fashion brands’ aesthetic and point of view. Art directors and graphics designers collaborate with fashion designers, stylists, make-up artists, and photographers to create inspiring campaigns for each new collection. Behind Collections compiles an impressive range of creative and artistic promotional material designed for the fashion world. Designs for Herms, Acne Studios, American Apparel, Mulberry, Jean Paul Gaultier, Basso & Brooke and many others are featured.

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