Solid Growth: Strategies Of Industrial Champions In Global Markets
Olaf Ploetner (Esmt Berlin, Germany),Bianca Schmitz (Esmt Berlin, Germany),Johannes Habel (Univ Of Houston, Usa)
Solid Growth: Strategies Of Industrial Champions In Global Markets
Olaf Ploetner (Esmt Berlin, Germany),Bianca Schmitz (Esmt Berlin, Germany),Johannes Habel (Univ Of Houston, Usa)
This book examines global strategies for industrial champions. In particular, it highlights three categories of supply in industrial markets: premium products, low-price products, and complex digital solutions. The authors identify opportunities for creating synergies between these three strategies and address the overarching question: How can the company of the future be organized?
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