Our rishis and sages tell us : This world was born out of Ananda (bliss): it subsists in Ananda and it dissolves in Annanda. A bhakta says - This world has come out of love; it subsists in love and it dissolves in love. Bhakti is both Ananda and Love; it is the highest and purest form of love that a human being can feel and express and it is pure bliss, at its best.