I write this book aims to let students can have more clear concerns whether how behavioral economy theory can help our society to evaluate whether how consumers will make the decision, how our societies will be influenced to change, how any why our organizations employees decide to make the performance. Our society is influenced by economic development and consumer behaviors nowadays, why development economy can help our societies to explain why the matter occurs, predict when the matter occurs, even it can help us to solve any social, organizations, consumer challenges. In my this book, I shall indicate fun questions and the different solution methods in behavioral economy view. Readers can learn more fun behavioral economy situation in our societies. It divides knowledge and application both parts to let readers have clear understanding whether what behavioral economy means.