This book has been written for budding startup founders. Startups are complex organizations, and it becomes very difficult to succeed without knowing the startup best practices. The book teaches startup best practices in a simple and concise manner. The book covers best practices related to startup lifecycle, product management, co-founder management, core team recruitment, startup funding, pitch deck creation and much more. It also covers the best practices, that the author learned while working under the famous entrepreneur Vijay Shekhar Sharma, founder of Paytm.