This first expert group meeting on the cultural contexts of health and well-being was convened by the WHO Regional Office for Europe on 15-16 January 2015. As part of the adoption of Health 2020, the European policy for health and well-being, WHO Member States agreed to a measurement framework, which would measure and report on objective and subjective well-being. However, practical challenges remain, particularly with respect to the influence of cultural factors on well-being and well-being measurement. The aim of this meeting was to provide advice on how to consider the impact of culture on health and well-being, and how to communicate findings from well-being data across such a culturally diverse region as Europe. This report outlines the detailed recommendations made by the expert group in relation to each of these objectives