David Ragg is a third generation florist, following in the footsteps of his mother and grandmother. Surrounded by flowers from a very young age, he understands the simple beauty of one of nature’s most wonderful creations, the flower. His philosophy and view on floral design are uncomplicated. Working with flowers should be fun, inventive and exciting and the finished product must stimulate and generate reaction. Contemporary floral design is not about forcing issues and concepts, but about letting the natural beauty of flowers speak for themselves and declare their own personality. In 2000 David Ragg became Interflora florist of the year, he was a competitor for the UK in the Interflora World Cup and in the UK Europa Cup. As a three-times Gold Medal Winner for Professional Floristry at the Chelsea Flower show, David’s business has been raised to the higher ranks in the floral industry. He travels the globe teaching and demonstrating his skills. This new monograph showcases David’s range and creative talent.