Where does craftsmanship end and art begin? What makes something a product, a brand impervious to time and fashions? These are the questions posed while strolling between the past and the present of Baglietto, the Italian shipyard that has been building world-class yachts for 170 years. Success is not built in an instant, but it can vanish in an instant. Being good, looking to the future, imposing a style that is not fashionable but lasts over time is the gamble every entrepreneur takes. There are not many who succeed, given the number of those who try. Even fewer last 100 years. Those who reach the age of 170 deserve to be studied, as well as celebrated. Baglietto is now a kind of great international club, access to which serves the right mix of passion for the sea, refined taste for boats that is never over-the-top but rather soberly chic, and, of course, the right spending capacity for objects that cost. Experience and tradition merge in an encounter between past and present and look to the future for a history of the greatest achievements.