For the past 15 years, American photographer Mark Segal’s fascination with the world’s fastest land mammal has taken him across the U.S., Europe, Kenya, Namibia, and South Africa. What started out as an aesthetic obsession evolved as he deepened his understanding of this fierce yet fragile creature and its rapid path toward extinction. My desire changed from simply wanting to experience cheetahs for my own selfish curiosity to wanting to contribute to their conservation. Over the last five years, Segal has traveled to various cheetah research and conservation centers to show the beauty and draw awareness to the endangered state of this magnificent predator. Known for his moody and emotional portrait and fashion work, Segal takes a personal approach to photographing nature, distinct from most wildlife photographers. He hopes that viewers will be captivated by the cheetah’s beauty and recognize the imperative to protect itand ensure its survival on our planet. Segal will donate all his profits from the sale of this book to the world’s leading wild cheetah research center, the Cheetah Conservation Fund in Namibia.