El cliente sale de viaje: Como entender a los clientes del futuro
Raquel Serradilla Juan,Jose Miguel Sanchez Guitian
El cliente sale de viaje: Como entender a los clientes del futuro
Raquel Serradilla Juan,Jose Miguel Sanchez Guitian
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Cliente es el que paga por algo, y el significado de este termino apenas ha tenido revision desde la Antigua Roma. La mezcla de conceptos como usuario, consumidor, comprador, paciente, publico, fiel o continuo lo hacen mas complejo. Pero con la llegada de la Inteligencia Artificial van a cambiar todos los paradigmas de las relaciones empresa y cliente.
Este libro es una reflexion que coloca al cliente en diferentes escenarios e intenta explicar el futuro de sus decisiones para entender las transformaciones que estan sufriendo los servicios de atencion al cliente y fidelizacion de las companias.
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