"Advert Ratings and Students' Patronage of Alcohol in Makurdi, Nigeria" explores the influence of alcohol advertising on student behavior in Makurdi, Nigeria. The book examines how the appeal and frequency of alcohol advertisements impact the drinking habits of students, focusing on their perceptions, preferences, and consumption patterns.Through a combination of surveys, interviews, and data analysis, the authors provide a detailed account of how marketing strategies in the alcohol industry are perceived by young people in Makurdi. The book highlights the significant correlation between highly rated advertisements and increased alcohol patronage among students, raising important questions about the role of advertising in shaping youth behavior.