Discover the unrivalled charm of the Medina of Fez through immersive and enriching experiences. This book explores the many facets of experiential tourism in this historic city, answering key questions: How can promoting the intangible heritage of culinary arts and crafts through hands-on workshops: - Contribute to the tourist appeal of the Medina of Fez?- Promote intercultural dialogue?How can the craft resources of the Fes Medina enrich cultural tourism?- Do they offer visitors rich, immersive experiences?- What are the concrete manifestations of this interaction between local artisans and travelers during these experiences?What role do tour guides play in tourists' cultural immersion?- How do they contribute to cultural interpretation and heritage reading?- Do they promote intercultural dialogue in the ancient Medina of Fez?