Consumption through online platforms is growing every year all over the world. Making a purchase using a smartphone, a social network and a digital payment method is now a reality for thousands of people. In this sense, it is important for entrepreneurs to understand which of the main strategies applied to social networks are most effective in helping to increase sales and satisfy consumer needs. With this in mind, this book highlights the theory of Digital Marketing; online consumer habits and the main strategies applied to the Instagram social network.