The use of games to attract audiences in the media

Marcelo Henrique Santos

The use of games to attract audiences in the media
Format
Paperback
Publisher
Our Knowledge Publishing
Published
26 June 2024
Pages
56
ISBN
9786207712489

The use of games to attract audiences in the media

Marcelo Henrique Santos

The book presents a bibliographical survey, using articles, books and publications, on the world of games, showing their structure, thus obtaining technical information and more in-depth concepts in the area of game development. After this process, a study of the main social networks (Twitter and Facebook) was carried out to make it possible to integrate games with these channels of dissemination and communication, resulting in a case that can be applied in future work. At the end of the book, the project for a game that was implemented for TV Galega is presented, resulting in a real example of the use of games to attract an audience in communication vehicles.

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