Do you want to boost your company's image and business growth through the impact of social networks? This book tackles the subject of the impact of influencers on corporate branding. It explores how influencers on social networks such as LinkedIn, Facebook, Twitter, YouTube and TikTok can help companies optimize their advertising budgets. It analyzes how influencers can help companies reach their target audience in a more authentic and engaging way. It highlights the growing importance of influencers in the marketing communications landscape and explains how companies can leverage this trend to strengthen their market positioning. Using case studies and real-life examples, you'll discover in this book how companies can collaborate with influencers to improve their visibility, awareness and reputation. It also gives practical advice on how to choose the right influencers, measure the impact of their campaigns and maximize their return on investment.