International trade is increasingly competitive and the exchange of culture and economy is being experienced by all countries. Concerns are growing and the agents involved in this process need to obtain knowledge, techniques and skills to ensure that international negotiations are successful. The international negotiator tends to be involved in more risks than the domestic negotiator, so it is necessary to find out about the culture of the country you want to negotiate with, in order to get to know its peculiarities and customs. For trade to keep flowing, negotiations need to be effective and, for this to happen, there must be strategies during the dialogues between the agents involved.