"Distribution is a set of activities that ensure the physical movement of goods between the company that produces them and their end users. It encompasses tasks relating to transport, storage, packaging, presentation, the sale of products and sometimes the financing of transactions". To meet customer needs, companies like Future Shop have to organise themselves through different distribution channels. The Future Shop group is an SME with capital of 500,000,000 million CFA francs; its head office is on Boulevard de la Libert? in Douala. It has been operating in the mobile telephony sector for 2 years. After signing its first contract with NOKIA, it signed agreements with MOTOROLA, SONY ERICSSON, LG and others. Future Shop set up stores and distributed them throughout Cameroon and even abroad. The aim of all these arrangements is to sell different ranges and brands of phones.