This volume is inscribed in the new courses of the Curriculum of our school, including concepts that encourage the innovative and creative work of the students. Therefore, it is commendable that the new syllabus mentions in the methodology programmes the fundamental premise: How to do research in the social sciences; this phenomenon is determined by the rules of thinking and knowledge that converge in all research. The present material describes how to predetermine the object of study, which method can be used, to argue hypotheses and identify research techniques, in order to search for new products.