Validade de itens de questionario
Sergio Augusto Faria Salles, Rogerio T Lisboa, Aldo Shimoya
Validade de itens de questionario
Sergio Augusto Faria Salles, Rogerio T Lisboa, Aldo Shimoya
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Este livro tem como foco a analise da validade de itens de questionario para avaliacao de supermercados sob a percepcao de seus clientes. Foram selecionados 24 itens de avaliacao relacionados a servicos de supermercados para elaborar um questionario, o qual foi respondido por clientes do estabelecimento estudado, avaliando cada item como essencial, importante, mas nao essencial ou nao essencial. Aplicando o metodo de Lawshe foi possivel validar ou excluir os itens do questionario segundo a percepcao dos respondentes.
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