A rediscovery of the beauty of letterpress by young designers. There is a growing appreciation for letterpress printing lately because of its retro-flavored design. San Francisco and New York City, the hotspots for many edgy designers and artists, are two centers where letterpress printing is active and where studios that produce exquisite custom-made cards and stationery are coming into prominence. In these studios you can find modern motifs by young designers or nostalgic designs restored from vintage towels, kitchen papers, and also patterns from the Victorian age. Letterpress introduces about ten designers and studios in San Francisco and New York City, such as Hello! Lucky, dutch door press, Austin Press, Sesame Letterpress and more. They will open your eyes to the charm of letterpress printing.