The worldwide leader in development, publishing and distribution of interactive entertainment software for all existing platforms and the international advertising agency DDB have developed a brand foundation to analyse and define the brand ATARI. That was the rational basis of this very emotional brandbook. The chapters of the book are laid out in such a way that they build up to the structure of a computer game: Enter, Start Game, Level 1, Level 2, Level 3 etc. And, at the end, of course: Game over and Highscore. Also a running theme is the portrait line-up showing people wearing ATARI-Shirts ???????????? an analogy of the solidarity to the brand and their own attitude.