Electronic Commerce im Business-to-Consumer-Bereich - Anwendungsmoeglichkeiten und Perspektiven fur mittelstandische Unternehmen
Markus Arend
Electronic Commerce im Business-to-Consumer-Bereich - Anwendungsmoeglichkeiten und Perspektiven fur mittelstandische Unternehmen
Markus Arend
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Diplomarbeit aus dem Jahr 2000 im Fachbereich BWL - Unternehmensforschung, Operations Research, Note: 2, Hochschule Mainz, Sprache: Deutsch, Abstract: Web-basierter Electronic Commerce ist die am schnellsten wachsende Facette des Internet-Booms. Das Internet wird so zu einem fur Unternehmen interessanten Vertriebskanal mit steil ansteigenden Umsatzzahlen. Jedes Unternehmen sollte sich Gedanken um Electronic Commerce machen, um auf lange Sicht wettbewerbsfahig zu sein.
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