Die Produktqualitat als Variable des strategischen Marketings: Eine kritische Analyse der PIMS-Ergebnisse
Klaus-Martin Meyer
Die Produktqualitat als Variable des strategischen Marketings: Eine kritische Analyse der PIMS-Ergebnisse
Klaus-Martin Meyer
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Diplomarbeit aus dem Jahr 1994 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 3, Universitat Osnabruck, Sprache: Deutsch, Abstract: Bestseller uber andere Vertreibswege. Bisherige Verkaufe ca. 40, darunter Firmen wie Miele, Tapeten Rasch, Melitta. Gute Guideline fur Produktmanager von Markenproduk
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