Die Rolle Der Werbeagentur Im Markenfuhrungsprozess

Simon Walter

Die Rolle Der Werbeagentur Im Markenfuhrungsprozess
Format
Paperback
Publisher
Deutscher Universitatsverlag
Country
Germany
Published
25 September 2007
Pages
266
ISBN
9783835008755

Die Rolle Der Werbeagentur Im Markenfuhrungsprozess

Simon Walter

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Simon Walter geht er unter anderem den Fragen nach, welchen Einfluss Einbezug und Mitsprache der Werbeagentur auf den Erfolg der Zusammenarbeit zwischen Werbeauftraggeber und Werbeagentur ausuben, und wie diese Zusammenarbeit Erfolg versprechend gestaltet werden kann.

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