Wachstumsstrategien in Der Medienbranche: Wege Zum Management Medienspezifischer Erfolgsfaktoren

Andreas Spiegel

Wachstumsstrategien in Der Medienbranche: Wege Zum Management Medienspezifischer Erfolgsfaktoren
Format
Paperback
Publisher
Deutscher Universitatsverlag
Country
Germany
Published
26 September 2006
Pages
297
ISBN
9783835005587

Wachstumsstrategien in Der Medienbranche: Wege Zum Management Medienspezifischer Erfolgsfaktoren

Andreas Spiegel

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Andreas Spiegel ubertragt in einem theoriegeleitet-explorativen Forschungsdesign Erkenntnisse der Wachstumsforschung auf medienspezifische Problemstellungen und stellt neue Ansatze der Marktbearbeitung vor.

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