Instrumente einer erfolgreichen Kundenorientierung: Eine empirische Untersuchung
Christoph Gregori
Instrumente einer erfolgreichen Kundenorientierung: Eine empirische Untersuchung
Christoph Gregori
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Im Rahmen eines ganzheitlichen Ansatzes untersucht Christoph Gregori empirisch gestutzt den Zusammenhang zwischen den Instrumenten der Kundenorientierung und dem Unternehmenserfolg. Hierbei bezieht er moderierende Umweltweinflusse sowie Synergieeffekte zwischen den Instrumenten ein.
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