Erfolgsfaktoren von Banken im Firmenkundengeschaft: Empirische Analyse und konzeptionelle Anwendung
Marc-R. Strauss
Erfolgsfaktoren von Banken im Firmenkundengeschaft: Empirische Analyse und konzeptionelle Anwendung
Marc-R. Strauss
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Marc-R. Strauss zeigt, dass der Fuhrungspotenzialbereich, insbesondere die Erfolgsfaktoren Risikomanagement, Organisation und (Vertriebs-)Steuerung, deutlich starker mit dem Erfolg korreliert als der Leistungspotenzialbereich und dass das Risikomanagement eine universelle Einflussgroesse ist.
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