New Online Retailing: Innovation and Transformation

Gerrit Heinemann,Christoph Schwarzl

New Online Retailing: Innovation and Transformation
Format
Paperback
Publisher
Gabler
Country
Germany
Published
25 September 2014
Pages
261
ISBN
9783834946522

New Online Retailing: Innovation and Transformation

Gerrit Heinemann,Christoph Schwarzl

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The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together lessons learned from the last 10 years, and give readers a tour of the future of online selling.

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