Jahrbuch Markentechnik 2011/2012: Markenmobilisierung - Markenwelt - Markenforschung - Horizonte
Jahrbuch Markentechnik 2011/2012: Markenmobilisierung - Markenwelt - Markenforschung - Horizonte
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Das 8. Jahrbuch Markentechnik 2011/2012 versammelt Beitrage renommierter Autoren aus Praxis und Wissenschaft. Sie geben aktuelle Auskunft zu dem wohl wichtigsten Wirtschaftsmotor und zu seinem nachhaltigen Einsatz - der Marke. Themenschwerpunkt dieser Ausgabe ist Markenmobilisierung. Mit Praxisbeispielen von Zwiesel Kristallglas, Schamel Meerrettich, der Uhren-Traditionsmarke A. Lange & Soehne, den Injoy Fitness-Studios, dem Sudtiroler Waffelhersteller Loacker sowie dem Grafe und Unzer Verlag.
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