Der Fall Der Marketingorganisation: Eine Empirische Untersuchung Der Strukturen, Einflussgroessen Und Trends
Cedric El-Idrissi
Der Fall Der Marketingorganisation: Eine Empirische Untersuchung Der Strukturen, Einflussgroessen Und Trends
Cedric El-Idrissi
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Cedric El-Idrissi untersucht die Einflussgroessen fur das Vorliegen einer Marketingorganisation, deren Einbindung in die Unternehmung sowie die Gestaltung innerhalb des Marketingbereiches.
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