Aktuelle Forschungsfragen Im Dienstleistungsmarketing

Aktuelle Forschungsfragen Im Dienstleistungsmarketing
Format
Paperback
Publisher
Gabler Verlag
Country
Germany
Published
11 December 2008
Pages
256
ISBN
9783834911612

Aktuelle Forschungsfragen Im Dienstleistungsmarketing

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Der Sammelband enthalt Beitrage zum 13. Dienstleistungsmarketing-Workshop, der im Jahre 2008 vom Lehrstuhl fur Dienstleistungsmanagement an der Katholischen Universitat Eichstatt-Ingolstadt ausgerichtet wurde. Die Aufsatze geben einen UEberblick zu aktuellen marketingpolitischen Fragen in Dienstleistungsunternehmen.

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