Unsicherheit des Nachfragers bei Wiederholungskaufen
Peter Billen
Unsicherheit des Nachfragers bei Wiederholungskaufen
Peter Billen
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Peter Billen entwickelt einen Erklarungsansatz fur die Wahrnehmung von Unsicherheit und die Informationsaktivitaten des Nachfragers bei Wiederholungskaufen und stellt eine Verbindung zwischen der okonomischen Theorie und den Verhaltenswissenschaften her.
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