Kunden- und Wettbewerbsorientierung Neugegrundeter Softwareunternehmen

Thilo Andreas Muller

Kunden- und Wettbewerbsorientierung Neugegrundeter Softwareunternehmen
Format
Paperback
Publisher
Deutscher Universitats-Verlag
Country
Germany
Published
25 February 2003
Pages
256
ISBN
9783824477920

Kunden- und Wettbewerbsorientierung Neugegrundeter Softwareunternehmen

Thilo Andreas Muller

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Auf der Basis einer fundierten theoretischen Analyse fuhrt Thilo Andreas Muller eine empirische Untersuchung zum Zusammenhang zwischen der Kunden- und Wettbewerbsorientierung, dem Erfolg neugegrundeter Softwareunternehmen und der Zusammenarbeit der Grunder durch und entwickelt Handlungsempfehlungen fur die Praxis.

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