Marktsimulation und Absatzprognose in der Automobilindustrie
Markus B. Hofer
Marktsimulation und Absatzprognose in der Automobilindustrie
Markus B. Hofer
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Markus B. Hofer kombiniert verschiedene Methoden und Datenquellen und entwickelt ein Prognosesystem zur optimalen Erstpreispositionierung und zur Absatzschatzung. Sein Multi-Source-Prognosekonzept berucksichtigt neben dem auf Praferenzdaten basierenden Simulationsmodell auch historische Absatzzahlen, die zukunftige Produktpolitik sowie die erwartete Marktentwicklung im betrachteten Segment.
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