Vom Broadcast Zum Personalcast: OEkonomische Potenziale Der Individualisierung Audiovisueller Medienprodukte
Michael Hermann, car
Vom Broadcast Zum Personalcast: OEkonomische Potenziale Der Individualisierung Audiovisueller Medienprodukte
Michael Hermann, car
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Auf der Basis einer eingehenden Analyse der Bereiche der Medienwertkette wendet Michael Hermann aktuelle wirtschaftswissenschaftliche Instrumente und Konzepte themenspezifisch an, veranschaulicht sie an Beispielen im Bereich des traditionellen Fernsehens und zeigt einen Weg zur Entwicklung individualisierter Medienprodukte auf.
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